Becoming a TikTok sensation is no easy feat, but the rewards are well worth the effort. Over 1 billion people use YouTube every month, and hundreds of thousands of videos are uploaded every minute. It is unlikely, but not impossible; small accounts on TikTok have gone mega-viral before.
Explain the mechanics behind a TikTok video’s ability to go viral
TikTok’s algorithm, like those of other social media platforms, determines what users see next by considering the posts they’ve already liked. Both the videos you see in your “Following” feed and the ones recommended to you on your “For You” page are affected (FYP).
TikTok claims that its recommendation algorithm takes into account not only the videos you’ve watched, liked, shared, or commented on, but also the users you follow, the videos you’ve created, your account’s demographics, and the content of the videos themselves (captions, sounds, hashtags). The accounts you do and do not follow will both contribute similar content to your TikTok feed.
Does success in the past or the number of followers matter?
TikTok’s algorithm does not consider a user’s number of followers or their level of engagement with previous videos. A user with a few million followers has just as much of a chance of being seen by you as a user with zero followers.
And why are we talking so much about temperature?
A video’s chances of becoming popular on TikTok have just increased. Employees of TikTok may “heat” certain videos, or promote them so that they receive a large number of views.
TikTok virality: 7 steps to fame
We’ve finally reached the juicy part. From filming to hashtags to editing, we have compiled a list of strategies that will increase your chances of going viral on TikTok.
Take part in current events
Given that music and sound bites are so central to the TikTok experience, including some of the most virally shared sounds in your own videos can boost your views and likes significantly. Using popular music or sound effects can help your video go viral because people are already familiar with them (which increases watch time), they give viewers an idea of what they can expect from the video, and they can be found through the search page for the audio.
Take care when using hashtags
Using TikTok’s built-in features, such as hashtags and challenges, to promote your videos is a great way to get more views. Getting your content in front of a larger audience is easier if you use trending hashtags and join in on fun challenges.
One of the most important factors in becoming popular on TikTok is creating content that people will want to share. What kind of material compels your audience to spread the word to their contacts? There are a few topics that have stood the test of time, and they are as follows:
As was previously mentioned, TikTok’s algorithm takes into account the average watch time of a video. The first few seconds of a video are crucial, as they set the tone and encourage the viewer to commit to seeing the rest of the clip. For this reason, a captivating opening is crucial.
Interact with your readers.
TikTok success depends on user engagement. Reply to people who write to you about your videos, and check out other content in your niche (such as videos using the same hashtags as yours). Doing so can increase the number of people who watch your videos and encourage more people to share them with their followers.
Master the art of editing
Knowing how to edit videos can help you stand out on the visually-oriented platform TikTok. The term “editing” encompasses a wide range of activities, from the simple addition of subtitles and stickers to mastery of complex video transitions and VFX.
Video editing on TikTok is best done with the app’s built-in tools or a third-party app. Look at what other successful creators in your field have done to see how you can implement similar changes. Editing for TikTok can be difficult at first, but like any other skill, it improves with practise.
Join forces with other artists or labels
Joining forces with other TikTok users can greatly expand your audience. By collaborating with other accounts, you can gain access to new audiences and gain exposure to your existing ones.
Investigate the channels of possible partners before submitting a partnership proposal. In what ways can your expertise add value to the creator’s or brand’s regular content, while also appealing to their target demographic? If you’re sending a pitch or direct message, don’t forget to mention that.
Always update your status
Successfully going viral can be seen as a numbers game. Your chances of becoming popular and gaining followers increase in proportion to the frequency with which you post.
Understanding the mental fortitude required to press “publish” was a major focus for us. The most effective strategy for avoiding this is to develop a habit of regular posting and to make use of tools (like Hootsuite!) for content planning and scheduling.
Share your TikTok videos on other social media sites
Even though TikTok is great for gaining exposure and going viral, there are other channels to consider. You can expand your audience and gain more followers by sharing your TikTok videos on other social media sites. Consider how common it is now to see Twitter screenshots shared on other platforms like Instagram and LinkedIn.