James Walker Frustrated by your search for a foolproof social media strategy?
Can’t seem to keep all of your online marketing initiatives straight?
There’s no denying the fact that maintaining an active social media presence takes a considerable amount of time.
You can handle everything that is coming at you, even if you don’t think so right now.
How? By establishing a procedure to track down, organise, and release your social media posts.
A well-thought-out strategy will help you save time in the morning and get you settled into your day.
Better still, Amazing outcomes are within your reach.
This past week, in our Post Planner Bootcamp training, we reviewed the actions we’ve taken to build a strong social media foundation.
Then, we drilled down into the “how”: the specifics of how you’ll coordinate all the moving parts of your social media strategy to ensure its steady and fruitful operation.
Keys to Successfully Managing Your Social Media (and Avoid Burnout)
To Begin, Here’s Why Informed Social Media Marketing Relies on Metrics
The importance of being data-driven in your posting was stressed in the first training session.
Utilizing previously proven content is essential. You can do that in Post Planner, but I also showed you how to do it with any content. (take a look at my tally sheet)
You can now predict the success of any piece of content before publishing it.
As you browse social media sites like Facebook and Twitter, keep these guidelines in mind so that you can make an educated decision about the quality of content you come across and then decide whether or not to share it.
The idea is that original material isn’t required every time. You can see further by utilising the work of others.
Explore what has been well received by others. This information can also be used to inspire brand new works of fiction.
Which lesson did we learn the most from in the first training session? You need to base your decisions on hard data.
Finding Quality Content to Share on Social Media
Our second session of training focused on identifying potential pillars of support.
I went over some Facebook strategies for locating related pages and content for your target demographic.
We accomplished this by means of a made-up company specialising in health, wellness, and nutrition. (HWN)
By discussing this company and its Facebook page in depth, I was able to gain knowledge that would be useful to any business looking to improve its social media content.
Let me give you some context so you can follow along.
Health and nutritional coaching is a primary source of revenue for HWN. The website, which features a dynamic weblog, generates the vast majority of revenue.
Some information about the blog is as follows
The average number of blog posts per month that we make is between 5 and 10.
About 30% of our total blog posts are evergreen because we’ve been doing this for about 6 months.
Then, let’s say we recycle (or re-share) these posts on a daily basis, sharing one per day. Now that we’ve planned ahead and scheduled a month’s worth of content to post automatically, we can relax.
We’ll keep adding to that repository of repurposed content with fresh blog entries we write ourselves.
This is the kind of interesting story that will make our social media followers come back for more. Once we’ve piqued their interest with our content, we can start charging them for it.
We will convert them into buyers, subscribers, ad clickers, and page viewers.
I urged you to consider your own professional aspirations here. To what end are you using social media, and with whom do you hope to make connections?
You won’t be able to find content that connects with your target audience unless you can answer these questions.
Three Strategies for Strategic Social Media Posting
Planning your content for social media was the topic of our next workshop.
To rapidly increase interaction on social media, you need two things: chum and baited hooks.
Using these two forms of content together will aid you in your social media marketing efforts to shape the actions of your followers.
Friend content refers to the visually appealing material you post on your page.
Taking Control of Your Social Media
In our most recent seminar, we discussed in greater detail how to discover, distribute, and organise your content. However, the most important thing we discussed was how to centrally control all of that data.
Start by passing along the work of others. As opposed to only sharing your own work, this will give you more material to work with, and help keep things interesting.
This opens up opportunities to network with other professionals in your field and solidifies your position as an industry authority.
Once you begin sharing the work of others, you will inevitably want to begin contributing your own. Start sprinkling in your favourite sayings and citations from people who have inspired you or creating your own brand of quotes.
You probably already know that using quotes is a great strategy for getting people talking about your brand, learning about what you know, recognising your authority in your field, and actively participating in your community.
Your next move must be to boost feedback on your posts. Putting things in their proper context is essential.
Concluding Remarks
Sometimes it’s hard to know where to start when it comes to social media management. It takes effort and time to establish an online identity, from content curation to evergreen promotion.
Instead of stopping at the fundamentals, expand your knowledge. Develop a strategy to keep your content in front of fresh eyes for as long as possible.
The meaning of this is…
You should promote the content you’ve posted to other social networks.