You’ve probably already heard that interaction is the most important factor to consider when trying to expand your following on Instagram. And how can you increase the amount of interaction that your followers have with the content you make?
The interaction of any sort that your followers have with your postings is referred to as engagement. This pertains to the entries in the Feed and contains not only “likes,” but also comments and posts that were saved. Your post will be given a better ranking by Instagram’s algorithm if it receives a greater number of likes, comments, and shares. Because posts with higher ranks appear first in the feeds of your followers, it is more probable that the post will be seen by a greater number of people.
Here are six simple techniques to inspire greater interaction from your followers with the posts that appear on your Instagram feed.
Ask a question
When you include a question in the description of your post, it encourages the users who follow you to respond with their answers. Because individuals enjoy talking about themselves, this works particularly well if you ask them to contribute something from their own experience or to express their perspective.
It is very normal for no one to address your inquiries when you first ask them. Just keep going like this, and try your hand at a variety of various kinds of questions. You’ll get more answers as your audience expands.
Give some insight into who you are
People aren’t interested in connecting with brands or businesses on social media; they want to connect with one another. If you want to be successful on social media, you need to focus on engaging with your audience. Even if your account is intended only for the promotion of your company, you should still post selfies and other images that contain personal anecdotes if you are comfortable doing so. People are always interested in learning more about the person behind the company.
Publish photographs of individuals
According to the findings of a study that was posted on ResearchGate, photographs on Instagram that contain faces have a 38% greater chance of receiving likes and a 32% greater chance of receiving comments. When it comes to the planning of your content, it is important to keep this in mind. Increase the number of images you post, whether they be of you, your staff, or your customers.
There is a lot of evidence that demonstrates that videos produce greater interaction than still photos and text; thus, social media platforms have been adjusting to accept more video content as a direct result of this. You may take advantage of this situation in a straightforward manner by publishing videos to your Instagram feed.
Having trouble figuring out how to create one? Creating a video for Instagram that stands out from the crowd is a breeze when you use an app like Boosted. You only need to select a template, add some photos and text, make any necessary edits, add any music or effects you like, and then share the finished product.
Make sure that you are always on top of your hashtag game
Your postings will reach more people and attract the attention of those who are most likely to be interested in the material you provide if you have a solid plan for using hashtags. For optimal results, employ a combination of widely used and less common hashtags. For further information on the strategic use of hashtags, please refer to the page titled “7 Quick Tips to Build an Instagram Hashtag Strategy.”
Ensure that the material you provide is relevant to the wants and interests of your audience
People are more inclined to interact with material that they believe will benefit them and is relevant to their lives. For instance, if your core audience consists of older teenagers and young college students, it’s likely that they won’t connect very much with content that’s relevant to parenting because of their age group. Do some research on the kinds of things that your audience is interested in seeing, and check to see that the things you’re posting fit in with what they require.