A Comprehensive Overview of Instagram Statistics

How often do you check your Instagram stats? Maybe you know roughly how many people are now following you each month, or you keep tabs on the number of likes you receive. Have you taken the time to go into the stats and sort through the data? If you answered “no,” then you should start doing it now!

Examining your Instagram statistics can provide you insight into how the platform is doing as part of your entire marketing plan, allowing you to make informed decisions about how to best utilise Instagram to expand your brand.

I’ll break down the value of Instagram statistics and show you how to make the most of them in this comprehensive tutorial. Finally, I’ll give you a rundown of some of our favourite Instagram analytics tools and highlight the information that is most important for achieving your business goals.

For What Reason Should I Spend Time on Instagram Statistics?

It’s evident that companies are finding value in Instagram’s advertising platform, since there are more than 25 million company accounts globally and more than 200 million Instagrammers who visit at least one of them everyday. It’s possible that your time spent publishing on the platform is wasted if you have no idea who is checking out your profile or seeing your advertisements, how well your posts are doing, how interesting your tales are, and how much value your account is truly producing.

It’s possible that if you don’t routinely review your Instagram analytics:

  • Not reaching out to the right people.
  • Repeatedly updating your status (or not frequently enough).
  • Creating a slew of useless site visitors.
  • The ads were so effective that you even received calls from a format you just used once!
  • Choosing to overlook potential collaborations.
  • Putting up content during inconvenient times or on unfavourable days.
  • The lack of brand involvement in your writing or commentary.

If you were consistently exploring Instagram’s statistics, you may improve your performance in the areas listed above. The insights you gain from the data will allow you to maximise the platform’s potential for your brand, perhaps making Instagram an indispensable part of your digital advertising strategy.

Predictive Metrics for Your Instagram Profile

Your posts are located in “My Profile,” where you also have access to your profile metrics.

Insights for the next week are displayed on this page. Even if you’ve perused your profile insights previously, you might not have taken the time to really get to know the numbers. Let me to run down the features of this site:

The amount of people who have viewed your postings throughout the time period measured in impressions.
Your account’s “interactions” are the sum of all the times anything was done with your account.
A post’s reach is the total number of different accounts that have seen it.
Total Profile Views: The number of times a user’s profile was viewed in a given week.
Clicks to Website Count how many times people have visited your website after clicking the link on your profile page.
Number of people that saw your profile and subsequently contacted you using the phone or email buttons.
The amount of times other users have cited your account handle.

Statistics about Instagram’s Followers

Who are you hoping to reach with this? I’m willing to wager that there is a specific type of fan base you’re trying to attract. To what extent, though, does that correspond to the people who are really seeing and engaging with your Instagram posts? Fortunately, Instagram provides metrics that can provide light on your target demographic.

Specifically, you should be aware of the following:

You can examine the top five cities and countries from which your followers hail from using this data.
What is the age range of your avid fans? Finding out this way couldn’t be simpler. Instagram classifies them as belonging to the following categories: 13-17, 18-24, 25-34, 35-44, 45-54, 55-64, 65+.
Your fan base, broken down by sexes.
Hours of devotees: The average time of day that your Instagram followers are active is a really valuable metric.
Those who follow: Just as instructive, this part details which days of the week your followers seem to be the most active.

Which Metrics Should You Keep an Eye on?

That’s a lot of data about your Instagram stats, but it’s all good! The following are some suggestions for narrowing your focus from the vast amount of data at your disposal.

Raise product profile

Instagram may be the ideal way to create brand recognition if you’re a new company trying to make a name for yourself or an existing firm attempting to enter a new market or introduce a new product. Because your intended audience is probably already using Instagram, this is a fantastic objective to set for the platform.

The following indicators should be prioritised:

Estimated number of followers:

An increase in fans indicates a rise in the popularity (and appreciation) of the brand. Your brand’s success on Instagram may be gauged by the number of new accounts that start following you. Running advertising with this goal, collaborating with relevant businesses on joint campaigns, and conducting competitions where you urge people to follow your account and like your post to enter are all useful strategies to increase your following.


Your posts and stories will be more successful if more people view them. Make sure your posts, stories, and account as a whole are getting more and more views if you want to raise exposure of your company.


The total number of times your posts, stories, and profile have been seen is also recorded by Reach. Unlike impressions, reach measures the number of distinct accounts that saw the message (not the same account viewing your Instagram post multiple times). Increasing your Instagram following is essential if you want to raise awareness about your company.

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