TikTok launched Pro Accounts around a year ago, which helps businesses wanting to expand their TikTok audience. At the moment, a difference between a standard TikTok account and a TikTok Pro account is that a TikTok Pro account includes analytics.
Analytics provide critical information about your account’s success on TikTok. You’ll be able to monitor your follower growth, video, and profile views, as well as discover more about your audience and how they found you.
How can I upgrade my TikTok account to a Pro account?
You must already have a TikTok profile before upgrading to Pro. Therefore, if you don’t already have a TikTok account, now is the time to do so.
The following steps will guide you through the process of upgrading to Pro:
- Enter your profile information and touch the three-dot symbol in the screen’s top right corner.
- Click the “Manage my account.”
- From the bottom menu, tap “Switch to Pro Account.”
- You’ll be requested to select your business’s category. If you’re unsure, you may always choose “Public figure” or “Other.” After that, click Next.
Analytics of TikTok
After upgrading to Pro, you can view your analytics by pressing the three-dot symbol in the upper right corner and selecting “Analytics” from the menu.
The analytics tab on TikTok is similar to Instagram Insights. Three components comprise the page: Followers, Content, and Overview.
Three graphs are displayed on the Overview page: Followers, Video Views, and Profile Views.
Video Views displays the number of times TikTok users have seen your video content during the last seven or twenty-eight days. (You may choose between the seven and twenty-eight day time periods by touching “28 days” or “7 days” in the graph’s upper right corner.) If you publish often, you could discover trends in this graph that indicate which day your audience is most engaged in the week, which may help you decide when to release fresh stuff. Additionally, you can buy TikTok likes to trigger your TikTok analytics for speeding up your video performance.
Followers display the number of followers you currently have and the growth of your audience over the last 28 or 7 days. It provides an overview of how your fanbase is growing, and it aligns neatly with the other graphs, allowing you to focus on any relationships.
Profile Views displays the number of TikTok users who have seen your profile in the last seven or twenty-eight days. You may find that certain types of content attract more visitors to your account, and you can relate these statistics to the growth of your fan to determine how many visitors opt to follow you.
The content area displays the performance of each of your videos. At the top, you’ll notice the posts you’ve published in the last seven days, and on the thumbnail’s bottom right side, you’ll find the video’s view count. Below, you’ll find a list of your posts sorted by their number of views.
You may touch on an individual post’s thumbnail to get more detailed information about it: average watch time, total views, total playtime, how viewers found your content, and where those users reside.
Look closer to the average view time and match it to the video length: are they watching the entire thing or just a few seconds? If the latter is the case, your video content might not be engaging them sufficiently. It’s an indication that you should focus your efforts on making the initial few seconds of your website very engaging.
This section instructs you on how to approach your audience. You’ll see graphs that show the gender and geography of your followers. While this is not much information, it may still help determine the type of person most excited about the videos you upload on TikTok.
You know who your fans enable you to match them to your potential customer profile, providing insight into whether you’re connecting with the right individuals. Additionally, it can assist you in better tailoring the video you publish to TikTok to your audience.