Fifty-Three Amazing Facebook Numbers And Data

Other people merely find them to be random bits of information that provide a pleasant diversion as they drink their morning coffee and think about nothing in particular.

These numbers are useful for marketers since they can be used to refine their plans and better reach the target demographics.

Timeline of Facebook’s Development

Mark Zuckerberg and his fellow Harvard University undergraduates created Facebook on February 4, 2004.

This social networking site was once known as Facemash and then changed its name to Thefacebook.

It was formerly restricted to Harvard University students exclusively. Facebook launched at Columbia, Stanford, and Yale colleges in March 2004. Later, it expands to include most schools in the US and Canada.

Facebook was made available to everyone over the age of 13 who has a working email account on September 26, 2006.

Or, you may read our comprehensive history of Facebook, which covers the firm from its humble beginnings to the present day.

Revenue and loss reports for Facebook

For Q3 of 2018, net income was $5.14 billion.

The IPO Facebook held raised $16 billion, ranking it as the third largest in the United States.

The current worth of Facebook’s brand is $94.8bn, making it the fourth most valuable in the world.

It has invested approximately $22.4 billion on competitors including Instagram, WhatsApp, and Oculus since 2012. That’s all we’ve got so far, and it’s not much. Many purchases have occurred with the prices kept secret.

With 33,606 people on staff, Facebook is a massive company.

Mark Zuckerberg earns a measly $1 a year in wages.

And when your wealth is $55.6 billion, that’s not a big deal.

The Demographics of Facebook Users

The number of monthly active users is 2.375 billion (as of Q3 2018).

Of those, more than a billion solely use their phones.

1.49 billion people use it every day.

As much as 47% of Facebook’s user base exclusively uses the app when on the go.

On Facebook, 83 percent of parents are friends with their kids.

A staggering 500,000 people join Facebook every single day, with 6 new profiles being created every single second.

Almost two-thirds of all adults in the United States are active Facebook users. More over half of them use it daily (51%).

Facebook has a 26.3% global penetration rate among internet users.

To put it another way, the average (mean) number of friends is 338, whereas the median (average) number of friends is 200.

Fifty percent of internet users who don’t use Facebook themselves are in close proximity to someone who does.

Twenty-four percent of those people said they check out the person’s profile to look at posts or images.

Statistics on Facebook Use

A whopping 30% of all internet users log in more frequently than once per day to the social networking site Facebook.

Almost 45 percent of the population relies on Facebook to keep up with the news.

Forty percent of respondents stated they would voluntarily give Facebook access to their medical records.

It’s believed that 81 million Facebook accounts are fictitious.

Facebook’s home page has 213 million likes, making it the most popular page overall. At 159m, Samsung is in second place, followed by Cristiano Ronaldo (122m) in third.

Facebook is used by 62% of users to sign into publisher and brand applications and websites.

Facebook Lite, optimised for low-bandwidth connections in emerging markets, is used by 200 million users.

While just 11% of Americans’ mobile internet time is spent searching the web, 22% is spent on Facebook.

On a daily basis, users invest around 20 minutes on the site.

The typical user engages with content for 30 minutes every day, clicking on 8 adverts and like 10 posts.

Facebook’s data centre is called Hive, and it stores 300 petabytes of information.

Every every day, Facebook creates 4 petabytes of brand new data.

There are currently 100,000,000 hours of daily video consumption on Facebook.

Four million likes are made by users per minute.

Facebook users have shared almost 250 billion photographs.

That’s the equivalent of 350 million pictures every single day.

Insights into Facebook Ads

Compared to the first quarter of 2017, Facebook’s advertising income in Q1 2019 is up by 1.9x.

More than 60 million company pages are now being used on Facebook.

Facebook advertising can reach more than 2 billion people.

Although there are a lot of businesses, just 6 million are what we call “active advertisers” who pay to have their ads shown.

Nonetheless, most firms (75%) are willing to spend money to boost their postings.

Over $70 billion was spent on mobile advertising worldwide in 2015, and Facebook took 19% of that.

Ads on mobile devices account for the bulk (78%) of Facebook’s advertising income.

There is a 0.9% average CTR for Facebook ads.

Even still, studies have shown that including a call to action button increases engagement by a factor of 2.85.

Facebook’s average advertising income per user in 2015 was US$11.96.

As many as 49% of Facebook users would “like” a brand’s page in order to show their support.

Just 40% of people really like any brand pages, therefore reaching them requires expensive advertising.

Because they only account for 3% of all material, videos provide the greatest engagement rates.

Eighty percent of Facebook’s ad income comes from mobile devices.

The majority of readers interact with posts published on Thursdays and Fridays.

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