James Walker Whether you use social media for business or pleasure, you know how difficult it can be to get your message heard and get people to engage with your posts. It is becoming increasingly crucial to have the tools to display your content to the largest possible audience since the algorithms of various platforms are constantly evolving. As a result, a strong social media scheduler is essential, as is knowing the optimal times to publish on various networks for maximum engagement.
When your target demographic is online and most likely to interact with your posts is when you should publish material to their social media accounts.
Ideal Facebook update timing
Despite Facebook’s status as the most popular social network, updates typically disappear within two hours. In the first five hours after publishing on Facebook or Facebook Business Manager, you’ll earn 75% of your total interaction. Almost all of your audience will have seen your post within the first two hours; in fact, 75% of them will have seen it inside the first hour and a half.
Attracting more attention in the form of likes, comments, shares, and clicks is a direct result of posting at optimal times.
First, tech companies should know when they should make Facebook updates.
Wednesday and Thursday are the best days.
The sweet spot is between 8 a.m. and 3 p.m.
Weekends are the worst, especially Sundays.
Considering that 86% of customers use Facebook to research purchases, IT firms can’t afford to ignore social media. Whether you’re writing a Facebook post for business-to-business or business-to-consumer readers, Wednesday between 9 AM and 2 PM seems to be optimal. The most action takes place in the morning, whereas the least occurs in the evening.
When is the ideal moment to tweet?
The typical tweet has an 18-minute lifespan, whereas posts on Facebook and Instagram typically stay up for two hours. As a result, you should carefully consider both the time and frequency of your tweets. Let’s analyse when various businesses benefit most from posting on this social media platform.
1. When media outlets are most likely to see your tweets
Most productive hours are from 7 AM to 4 PM, Wednesday through Friday.
Favorable Days: Thursdays and Fridays
Saturdays are the worst.
Many media professionals, including journalists, writers, and specialists in their fields, now use Twitter as a primary means of communication. To uncover the conversations that matter and increase your number of followers, use sophisticated Twitter search and monitoring strategies.
Time to update your LinkedIn status
LinkedIn is without a doubt the centre of the corporate universe. It’s not only a place to look for work anymore; it’s also a hub for making international professional connections. Individuals are utilising LinkedIn to improve their profiles, while businesses are using company pages to expand their online presence. LinkedIn requires you to stand out from the crowd by producing and delivering content of exceptional quality.
LinkedIn has always catered to a more specific audience than other social media platforms, namely working adults.
Good hours are 8-10 am and noon on Wednesday, 9 am and 1-2 pm on Thursday, and 8 am on Friday.
Wednesday and Thursday are the best days.
As a rule, Sundays are the worst day of the week.
Determine the optimal time of day for social media updates
With the aforementioned information as a starting point, you can follow the guidelines below to time your content releases effectively.
1. Get to know your target demographic
Get information about their demographics (age, gender, location, occupation, technology used at work, etc.). Such inquiries are necessary in order to determine the optimal posting times for various social media platforms.
2. Research the competition
Monitor your rivals’ posting schedules and the levels of interaction they receive at various times. You may learn a lot about your audience’s habits and responses to specific material because you’re reaching more people.
Third, handle all your social media profiles using the proper software
You can handle everything at once with the help of a social media scheduling tool. You may use the social media scheduling tools provided by RecurPost to establish social media bulk scheduling, learn valuable insights about your audience, monitor the efficacy of your posts, and much more.
Rather than having to be always online, you can use RecurPost to plan Google My Business postings in advance. Other social networking sites can also be posted to with RecurPost. In addition to scheduling updates to your personal and professional Facebook profiles, Instagram accounts, and LinkedIn profiles and pages, you can also do so with your LinkedIn profile and company page.
Moreover, your Twitter account allows you to pre-arrange tweets. If you want to take use of Pinterest’s visual media features, then you need to use RecurPost.
In addition, it suggests when you should publish to social media to maximise your individual involvement.