TikTok Marketing: A Beginners Guide To Promote Your Brand

TikTok was launched in China in 2018, and it is the top video-sharing app in the world at present. It has the most downloaded app from the google play store in 2020. Additionally, TikTok is very popular among teenagers, generation z, and children. 

TikTok is an engaging platform with more than a million daily active users. Since TikTok is banned in Indian many other countries are still using TikTok to enhance their business. TikTok has seen potential growth within a short period. 

What Is TikTok? 

TikTok encourages users to upload a short lip-syncing video to some music, and the most talented people can make videos with their original content. In TikTok, you can upload 15-second videos, and also you can share 60-second story-type videos. The most average TikTok user age is between 15 to 30 years. So know your target audience and make engaging content to reach them. 

TikTok is all about entertaining content and makes engaging, funny videos to attract more audiences to your profile. When you create engaging videos, you can get more likes on views for your account. If you are suffering with low likes for your video, you can buy TikTok video likes to boost your video on the platform. 

If you want to get more audience to your TikTok account, you need to post consistently. Posting regularly will make your audience connect with your brand and business. Also, don’t share the same content that makes your followers skip your post. Share high-quality videos and behind the scene videos to engage with your TikTok followers. 

How Can Brands Use TikTok?

TikTok is not only for posting quality videos, but also you can use it to enhance your business reach. Here are some tips on how brands can use TikTok for promoting their business. 

1. Create Hashtag Challenge

Launching challenges are the essential way to drive more traffic to your account. Create a challenge with a trending # tag name and encourage your followers to participate in your contest. Posting hashtag challenges is the best way to increase your brand awareness, and it helps you reach more new audiences to your profile. Post challenges about your brand and boost your audience to participate to know more information about your brands. 

2. Share User Generated Content

Another important content idea to boost your brand on TikTok is by sharing UGC in your videos. Research says, sharing user-generated content gets more engagement than regular TikTok videos. Partner with influencers and boost your followers to create UGC that supports your brand. Posting user-generated content has the potential to increase your brand reach to a wider audience. If your followers make videos about your brand, you can share those videos in your account to attract more audiences to your profile. 

3. Collaborate With Influencer

Partnering with influencers is the perfect way to drive more traffic and audience to your account. If you are trying to enhance your business on TikTok, you can go for influencer marketing. Many small businesses on TikTok are choosing influencers to promote their brands to a wider audience. But make sure to select the influencers that are related to your industry or brands. While partnering with influencers, you can get more followers to your account. Hereby you can quickly expand your brand reach to a wider audience. 

4. TikTok Advertising

TikTok has proven a successful online marketing platform and also offers brands to advertise their brand on the platform. TikTok provides three types of advertising such as:

  • Brand takeover
  • Infeed native ads
  • Hashtag challenge

You can use these ads for marketing your brand on TikTok. This article will help you promote your brand on Tiktok and reach more audiences to your profile. 

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