James Walker Any size company, from startup to multinational, can benefit from using an affiliate marketing network to spread its name to a wider audience. With improved tracking capabilities, your firm may more easily recruit affiliates from a wide range of platforms and demographics to help spread the word about its products and services. Typically, businesses employ social media methods for this type of affiliate marketing, tapping into the massive user base of popular social media apps to boost consumer interest in their products.
Importance of affiliate marketing
Many businesses will base their initial forays into affiliate marketing on strategies that centre around the three most ubiquitous social media platforms today: Facebook, Twitter, and Instagram. There are distinct audiences for each of the three, and each has its own set of advantages. However, what about all the other well-liked social media apps? And, of course, you have to consider whether or not all of these flagship apps will actually help your business.
Facebook may no longer be as effective as it once was as a marketing tool, especially for firms targeting a younger demographic: As Facebook’s typical user is over 30 years old, some businesses have decided to avoid the site.
You may be asking what steps to take next if you decide to join the boycott. Perhaps you’ve even given thought to expanding your target demographic outside Facebook’s established user base in order to bring in the next wave of young adults and potential customers.
Affiliate marketing businesses are starting to focus on TikTok, a phenomenally popular app that is quite similar to the defunct Vine. Whether through meta-humor or political discussion, TikTok is spawning global superstars and influencing policy on a vast scale. Several people, especially members of Generation Z, have started to join the trend by making profiles to advertise their stand-up routines, paintings, and other creative endeavours, as well as their products and services.
The dilemma arises for businesses that are currently utilising affiliate marketing platforms: Does TikTok, as famous as it is, fit into my affiliate marketing strategy?
The short answer is yes, TikTok should be investigated as soon as possible by many different types of enterprises. The app’s success has led to the emergence of influencers at a rate comparable to that of Instagram, with many of these individuals rapidly amassing millions of followers. Can you explain how this improves your affiliate marketing approach and the bottom line?
A Millennial Majority
More than half of TikTok’s user base reportedly falls in the 18–34 age range, with over a quarter of its audience falling in that range. Businesses that want to go the long haul need to start luring the youth market to build a customer base that will remain loyal as the company expands and makes more money.
Huge numbers of Influencing People
Affiliate marketing relies on high-profile advocates spreading the word about your business. These advocates must be credible for the strategy to be successful. TikTok influencers are rapidly amassing fan bases, and your business can benefit from tapping into this audience. You can start reaching people who can be pulled into your brand’s fold by locating content creators whose audience overlaps with your own.
TikTok marketing might seem absurd at first, but here’s why it makes sense: the same influencers who are using the app to generate content are also using YouTube, Twitter, and Instagram.
You may still connect with these TikTok influencers to promote your brand and products, even if you typically create affiliate content for such sites.
Targeting a Younger Generation, Key Opinion Leaders, and Locals
A large number of TikTok celebrities appear to be aware of the value of collaborating for cross-promotional purposes, which is essential to the success of affiliate marketing. In order to more easily incorporate their respective fans and routinely generate joint material, many of them have begun working in close quarters, sharing living spaces dubbed Hype Houses.
Like many other firms, yours may be interested in tapping into the massive reach of your partners’ existing audiences to spread the word about your product. In addition to making connections with a younger demographic, you can also increase your exposure to a larger, more varied audience.
Social media veterans who aren’t as familiar with the TikTok model and platform may find it unusual at first, but that doesn’t mean it should be ignored. There is much for brands to benefit by using this app, so it’s important to think about how to include it into your affiliate marketing strategy. Don’t know how? If you’re interested in learning more about how this social media network can be integrated into your affiliate marketing strategy, please contact one of our experts.